《跟奥巴马学演讲》讲述的是说服的艺术、表达的力量和有效的沟通技巧。从如何构建强有力的论点和逻辑，到如何处理棘手的话题，再到如何激发你的团队和员工 的创造力与生产力，作者精选美国当选总统奥巴马的演讲实例。通过传授关键的演讲技巧，为各行各业的领导者提供了推动变革的演讲工具。这些技巧具体包括如 何：
通过一次次演讲，曾经名不见经传的奥巴马成功了！他用激动人心的愿景、催人奋进的语言、令人痴狂的风格点燃了千百万支持者心中的热情。他杰出的沟通技巧帮 助他发起了一场前所未有的政治运动。为他成功击败强劲的竞选对手、赢得美国民主党总统候选人提名、最终当选美国历史上第一位非洲裔总统提供了最重要的助 力。
. Includes Obama's historic acceptance speech from the Democratic National Convention . In speech after speech, Barack Obama has �fired up� millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama's success in becoming the first African American presidential nominee of a major U.S. political party. . But inspiring and persuading millions isn't simply a product of innate ability.Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life. . This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama gives you the tools you can use to instill positive change at every level of your organization by learning how to:. . Make a strong first impression. Use body language and voice. Establish common ground. Gain trust and confidence. Win hearts and minds. Drive your points home. Convey your vision through imagery and words that resonate. Build to a crescendo and leave a lasting impression. . Whether you are a manager, executive, or public speaker, a teacher, business owner, or community leader, Say It Like Obama will provide you with presentation techniques that have inspired and mobilized audiences of every size. .